Understand Meta conversation charges, explore template message pricing across Marketing, Utility, Authentication, and Service categories, compare leading provider software plans, and estimate your monthly messaging investment with zero hidden fees.
WhatsApp Business API cost is composed of two primary components: Platform Software Subscription (paid to your BSP or CRM provider) and Official Meta Conversation Charges (charged per delivered message based on category).
This is the monthly or annual subscription charged by the WhatsApp Business Solution Provider (BSP) or SaaS platform (such as TryowBOT, WATI, AiSensy, or Interakt) for access to the team inbox, automation flow builder, contact CRM, broadcast manager, and API integrations.
These are per-message charges billed for template conversations across 4 categories: Marketing (₹0.90), Utility (₹0.20), Authentication (₹0.20), and Service (₹0.20). TryowBOT passes these at direct cost with 0% markup.
Review software subscription plans and per-message conversation rates across top WhatsApp Business API providers. See how TryowBOT offers maximum transparency with zero markup on official rates.
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Message Category / Feature
|
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|
|
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|---|---|---|---|---|
| Per-Message Conversation Charges (INR) | ||||
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Marketing Message
Promotional offers, broadcasts, retargeting
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₹0.90 | ₹1.20 | ₹1.05 | ₹1.15 |
|
Utility Message
Order updates, shipping alerts, invoices
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₹0.20 | ₹0.30 | ₹0.25 | ₹0.28 |
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Authentication Message
OTP verification, login 2FA security codes
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₹0.20 | ₹0.30 | ₹0.25 | ₹0.28 |
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Service Message (24hr Window)
Customer-initiated inbound support replies
|
₹0.20 (eff. Oct 2026) | ₹0.11 (eff. Oct 2026) | ₹0.145 (eff. Oct 2026) | ₹0.97 (eff. Oct 2026) |
Provider pricing is subject to change. Confirm current subscription rates, billing terms, and applicable charges directly with each provider.
Calculate your total investment based on your selected TryowBOT software plan, billing cycle, and expected message volumes across Marketing, Utility, Authentication, and Service.
Excludes GST • a flat 18% GST applies for Indian (INR) users
All amounts exclude GST; a flat 18% GST applies for Indian (INR) users. This is an estimate; final message billing is based on verified conversation deliveries.
Everything you need to know about WhatsApp Business API cost, pricing plans, and conversation billing.
WhatsApp Business API messages are charged per delivered template message based on the message category: Marketing (₹0.90), Utility (₹0.20), Authentication (₹0.20), and Service (₹0.20). Additionally, you pay a software subscription fee for the platform inbox and CRM tools.
TryowBOT plans are transparent and flexible across billing cycles:
No. TryowBOT operates on a 0% markup policy. You pay official, transparent conversation costs without hidden platform margins on message credits.
Marketing messages (₹0.90/msg) are promotional broadcasts, festive discounts, new arrivals, and sales offers. Utility messages (₹0.20/msg) are transactional communications triggered by customer actions, such as order confirmations, payment receipts, shipping tracking, and delivery notifications.
Yes. TryowBOT natively connects with Shopify, WooCommerce, custom webhooks, and REST APIs to automatically send abandoned cart recovery messages, shipping notifications, and post-purchase review requests.
Bring every customer conversation, sales activity, and review into one place with TryowBOT. Simplify your business operations with powerful tools built to help your business grow.
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