Top 10 WhatsApp Business API Providers in India
Introduction
The WhatsApp Business API has become one of the most efficient forms of communication for businesses. Whether you're a startup, SME, e-commerce or enterprise, choosing a WhatsApp Business API provider can help boost your customer support, sales and marketing.
There are many different WhatsApp Business API providers within India.
Some focus on marketing automation and chatbots, whilst others specialise in enterprise messaging, APIs and CRM.
So how do you know which WhatsApp Business API provider is best for your business?
This guide will highlight the top 10 WhatsApp Business API providers within India, including their features, how they can be used within your business and why they should be considered.
What is a WhatsApp Business API Provider?
A WhatsApp Business API provider is a company/platform that allows businesses to utilise the WhatsApp Business Platform by Meta. They provide extra software and integration services.
Unlike the WhatsApp Business App, a WhatsApp Business API provider will provide you with advanced features such as:
- Multi Agent Support – Multiple members of staff can use the same WhatsApp number to manage customer conversations.
- Chatbot – Automate customer queries and FAQs.
- Mass Messaging – Send pre-approved WhatsApp templates to your opt in customers.
- CRM Integration – Integrate with your CRM, ERP and other business software.
- Campaigns – Create, schedule and track your WhatsApp marketing campaigns.
- Insights and Reporting – See how your messages, reads and campaigns are performing.
Choosing the right provider can help businesses to manage their WhatsApp more efficiently and improve customer relationships.
Top 10 WhatsApp Business API Providers in India
Below are 10 well known WhatsApp Business API Providers.
1. Gupshup
Gupshup is one of the well known business messaging platforms that provide WhatsApp Business API solutions. This can help organisations to automate customer communications.
Features:
- WhatsApp Business API
- Chatbot
- Mass Messaging
- APIs
- Enterprise Messaging
Best For: Mid-Sized Businesses, Enterprises & Organisations requiring advanced integration.
Website: https://www.gupshup.ai/
2. Interakt
Interakt is a WhatsApp Business Communication Platform aimed at helping small and medium sized businesses (especially e-commerce/D2C).
This can help you manage customer communications, send marketing campaigns and automate order alerts.
Features:
- Team Inbox
- Marketing Campaigns
- Shopify Integration
- Order Alerts
- Customer Engagement
Best For: Small Businesses, Online Sellers & E-Commerce.
Website: https://www.interakt.shop/
3. WATI
WATI is a popular WhatsApp Business API platform that can help businesses manage customer conversations via a team inbox and automate communications with chatbots.
Features:
- Multi Agent
- Chatbot
- Broadcast
- Auto Responder
- Third Party Integrations
Best For: Small and Medium Businesses wanting to manage customer support on WhatsApp.
Website: https://www.wati.io/
4. AiSensy
AiSensy is a marketing and automation platform that can help businesses to communicate with their customers. This can be done through marketing campaigns and automation. It is perfect for businesses who want to run regular WhatsApp marketing campaigns.
Features:
- Mass Messaging
- No-Code Chatbot Builder
- Marketing Campaigns
- Auto Responder
- Campaign Insights
Best For: Marketing Teams, Startups & Small/Mid-sized businesses.
Website: https://aisensy.com/
5. Twilio
Twilio is a global communication platform that provides developers with APIs to help businesses communicate via WhatsApp, SMS and Voice.
You can create your own WhatsApp communication workflows using Twilio.
Features:
- Programmable Communications
- Developer Friendly
- Webhooks
- Custom Applications
Best For: Technology Businesses, Enterprises & In-House Developers.
Website: https://www.twilio.com/
6. Infobip
Infobip is an Omnichannel Communications platform that can help businesses to communicate with their customers. This can be done via WhatsApp, SMS, Email, Voice and more.
This can help businesses automate their communications and provide enterprise messaging.
Features:
- WhatsApp Business
- Omnichannel
- Chatbot
- Customer Engagement
- API
- Enterprise Communications
Best For: Large Enterprises & Global Customer Communications.
Website: https://www.infobip.com/
7. Route Mobile
Route Mobile is a cloud communications provider that originated in India. This can help businesses across many industries with their messaging and customer engagement.
Features:
- WhatsApp Business
- Enterprise
- SMS
- API
- Customer Engagement
Best For: Enterprises, Financial Institutions, Telecoms & High Volume Communications.
Website: https://routemobile.com/
8. Kaleyra
Kaleyra can provide Cloud Communications to help businesses manage their customer interactions. This can be done via messaging, voice and more. They also provide enterprise communications for businesses looking to automate their notifications and engage with lots of customers.
Features:
- WhatsApp Business
- SMS
- Voice APIs
- Auto Responder
- Enterprise Communications
- Business Application Integration
Best For: Enterprises, Banking & Structured Communications.
Website: https://www.kaleyra.com/
9. Netcore Cloud
Netcore Cloud is a customer engagement and marketing automation platform. This can help businesses with managing their personal communications across multiple channels.
Features:
- Marketing Automation
- Customer Segmentation
- Personalised Messaging
- Campaigns
- Insights
Best For: E-Commerce Businesses, Marketing Teams & Medium/Large Enterprises.
Website: https://netcorecloud.com/
10. TryowBOT
TryowBOT is a WhatsApp Business API and automation platform that can help businesses streamline their customer communications. This can be done through automation, allowing you to manage your customer relationships.
Features:
- Team Inbox – Manage your customer communications and assign chats to multiple agents.
- Broadcast – Send pre-approved templates to specific customer segments.
- Dynamic Broadcast – Personalise your WhatsApp messages using customer variables.
- Chatbot – Create automated workflows to manage customer queries.
- CRM – Capture leads, manage your sales pipeline and track customer activity.
- API – Integrate your WhatsApp communications with your website and business software.
- Templates – Create, manage and track your WhatsApp templates.
- Campaign Insights – Track your campaign performance.
Best For: Startups, SMEs, Agencies & Growing Businesses wanting to automate their WhatsApp, manage customer support, leads and CRM.
Website: https://tryowbot.com/
Key Features
Before choosing a WhatsApp Business API provider it is important to know which features you need.
- Multi Agent – Manage customer communications through a central inbox. Multiple members of staff can reply.
- Chatbot/Automation – Automate commonly asked questions, lead queries and customer follow-ups.
- Mass Messaging – Send pre-approved templates to your opt-in customers.
- CRM Integration – Integrate your WhatsApp with your CRM.
- API Integration – Integrate your WhatsApp with your website, mobile app, ERP and other software.
- Insights Dashboard – Track your messages, reads and campaigns.
- Customer Support – Receive technical support.
WhatsApp Business API Integration
Using a WhatsApp Business API provider can be very simple.
Follow these steps to integrate WhatsApp.
- Choose a WhatsApp Business API provider that suits your business.
- Set up your Meta Business Portfolio and complete the verification steps.
- Link your business number to the WhatsApp Business Platform.
- Create your WhatsApp templates and submit them for approval from Meta.
- Set up your chatbot, team inbox and customer communications.
- Integrate your WhatsApp with your CRM, website, e-commerce or other software.
Your business can now communicate with customers using the WhatsApp Business Platform.
How to Choose Your WhatsApp Business API Provider?
When choosing your WhatsApp Business API provider, you should consider what your business requires.
Consider the following:
- Price – How much does Meta charge for messaging, how much does the provider charge for their service, any additional costs and GST.
- Features – Does it have broadcast, chatbot, team inbox and CRM?
- Integration – Is it compatible with your current business software?
- Customer Support – How readily available is technical support?
- Scalability – Can it handle higher volumes of messages and more agents?
- Onboarding – Does it help with verification, registering your number and submitting templates?
- Migration – How easy is it to move your WhatsApp number to another provider?
Conclusion
Choosing the right WhatsApp Business API provider within India can help you to improve your customer communications, automate repetitive tasks and improve efficiencies.
There are many providers out there, such as Gupshup, Interakt, WATI, AiSensy, Twilio, Infobip, Route Mobile, Kaleyra and Netcore. Each will help your business depending on what you require.
However, there is no one-size-fits-all solution. You need to consider how much messaging you will be doing, what features you require, integration, customer support and price.
Compare the price, features and try out the platform.
If you're looking for a WhatsApp platform that includes chatbot automation, broadcast and CRM then TryowBOT could be the solution for you.
Automate your business communications and improve your customer relationships with WhatsApp Business API!
